Shilla Duty Free Jeju
Shilla Duty Free Jeju entry and store opening. Premium cosmetics, health food, and spirits brand experience.
OPERATIONS
Store Operations
THE HQ directly operates stores in premium channels including duty-free, tax-refund, and cruise duty-free
to expand brand experience and sales capability.
STORE OPERATIONS
Premium Retail Operations/Premium Retail Operations
THE HQ directly operates stores in premium channels including duty-free, tax-refund, and cruise duty-free to expand brand experience and sales capability. The sales department handles domestic and overseas sales, store management and sales, and sales support.
15Sales staffStore management, sales, and sales support
6+Operating storesDuty-free, tax-refund, souvenir shops
4Cruise vesselsOnboard duty-free store operations
24/7Customer touchpointsIntegrated online and offline operations
DUTY FREE STORES
Duty Free Operations/Duty-Free Store Operations
Based on domestic downtown duty-free entry, we provide premium brand experiences. Through Shilla, Lotte, and HDC Duty Free Jeju entry and store openings, we operate brands in locations with excellent tourist accessibility.
Lotte Duty Free Jeju
Lotte Duty Free Jeju entry and store opening. Strengthened customer touchpoints through expanded operations in 2024.
HDC Shilla Duty Free
HDC Shilla Duty Free entry and store opening. Expansion of major domestic duty-free channel network.
Gyeongbokgung Duty Free
Arrival-hall Gyeongbokgung Duty Free entry. Key hub for Seoul and overseas duty-free expansion.
POST-TAX RETAIL
Post-Tax Store Network/Tax-Refund Store Operations
Tax-refund stores, known as Tax Refund, began with Intime Cosmetic in Jeju and gradually expanded to health food and cosmetics stores. We have built systematic store operations capability focused on supplying our own products.
01
인타임 코스메틱Jeju Dream Tower
Starting point of Jeju tax-refund distribution. Premium store operations focused on cosmetics.
02
선간보Health Food Store
Specialty store operations for Seonganbo liver health functional food developed with Guangdong Pharmaceutical.
03
갤럭시 매장Jeju Lotte City 4F
Galaxy store opened on 4F of Jeju Lotte City Hotel in 2024. Premium retail for hotel and tourism customers.
04
삼보당(参宝堂)Red Ginseng & Pearl Specialty
Red ginseng and pearl specialty store opened in downtown Jeju in January 2025. New hub for tax-refund channel expansion.
05
강정항 크루즈 터미널Souvenir Shop
Gangjeong Village Association souvenir shop opened in Jeju. Souvenir and health food sales for cruise and tourism customers.
06
Online & LiveOnline & Live Commerce
Integrated online and offline store operations through ÉCLACELL official mall and Smart Store and influencer collaboration group-buying.
CRUISE RETAIL
Cruise Duty-Free Operations/Cruise Duty-Free Store Operations
Based on the Hwacheong Group network, we supply domestic brands to cruise onboard duty-free shops and directly operate stores through subsidiaries. Since the recovery of Jeju cruise routes in 2023, we account for 90% of cruise tourist attraction.
01
ONBOARD RETAILOnboard Duty-Free Stores
Entry and operations in duty-free shops on major cruise vessels including Adora Magic City, Adora MV Mediterranea, Dream Cruises Blue Dream Melody, and Piano Land. We have built a one-stop system from domestic brand supply to store operations.
CUSTOMER EXPERIENCE
Store Management Excellence/Store Operations Excellence
We systematically operate duty-free brand stores and tax-refund stores to expand customer touchpoints. We execute a Place strategy that encourages additional purchases by expanding duty-free stores in locations with excellent tourist accessibility and overseas stores.
Store & placement inquiries →