VISION

Vision

With insight and trust aimed at global markets,
THE HQ connects brands and customers to create sustainable future value.

OUR VISION

OUR PRINCIPLES

Vision Built on Trust,
Quality, and Reach.

Built on trust and quality, THE HQ grows together with global customers
and realizes sustainable future value.

VIEW OUR VALUES

  • Global Network

    We are expanding our global distribution and business network
    by building partnerships in major markets worldwide.

  • Premium Quality

    Through rigorous quality management and innovation,
    we deliver the finest products and value to customers.

  • Mutual Trust

    With transparent communication and responsible relationships,
    we prioritize the trust of customers and partners above all.

  • Future Growth

    Through forward-looking strategy and sustainable innovation,
    we create future value that grows together with our partners.

OUR STANDARD

We create product value through standards you can trust.

THE HQ prioritizes the safety of cosmetics and health functional foods, pursues effective solutions through research,
and builds trust through thorough review and ongoing communication with customers.

  • Safety inspection of raw material selection and manufacturing processes

    SAFETY

    From raw material selection to manufacturing, we create safe, reassuring products
    through strict standards and inspection.

  • Effect-focused solutions based on scientific research

    EFFECT

    Based on scientific research and verification, we pursue effect-focused solutions
    that deliver tangible improvement.

  • Building trust through communication with customers

    TRUST

    Through thorough review, transparent information, and ongoing communication with customers,
    we build lasting trust.

LEADERSHIP

CEO Profile

Representative, Hwacheong Group

Suhan Woo

Education
Jeju National University, Business Administration / Tsinghua University EMBA (in progress)
Affiliations
Senior Vice Chairman, Jeju Overseas Chinese Association for Peaceful Reunification · Advisor, Jeju Jemin Ilbo · Director, Jeju Chinese Chamber of Commerce · Vice Chairman, Jeju Overseas Chinese Cultural Center · Director, KATA Korea Association of Travel Agents · Standing Director, Ahn Jung-geun Peace Foundation Youth Academy · Auditor, Abu Dhabi Life Sciences Research Foundation · Director, Jeju District Prosecutors' Office Victim Support Center · Chairman, Youth Committee, Federation of Chinese Residents in Korea · Vice Chairman, Korea-China Peaceful Reunification Promotion Joint Association & Federation of Chinese Residents in Korea

Awards

Period Award Organization
December 2019 Seoul Metropolitan City Commendation Chairman, Seoul Metropolitan Council
March 2020 Minister of Trade, Industry and Energy Commendation Minister of Trade, Industry and Energy
December 2020 Jeju District Prosecutors' Office Commendation Chief Prosecutor, Jeju District Prosecutors' Office